Diavelo Schweiz AG, the company behind SNOOQ.
Numerous design awards, technological pioneering work and years of experience - all this is combined in the Swiss company Diavelo Schweiz AG. Diavelo Schweiz AG develops, produces and distributes innovative cargo e-bikes under the brand name SNOOQ. This is backed by more than 20 years of international expertise in bike engineering and bike production.
What moves us at Diavelo?
Without a shadow of a doubt: for every rider of a cargo bike, children are the most valuable cargo. And that's exactly why we at SNOOQ Bikes do everything we can to develop and build the safest cargo bikes. Because safety on the road is a top priority for us.
Karin Vogelsanger
My Story
I spent the first few years of my career working as a project manager for a Swiss import company in Asia. It was a time when technical progress was in full swing and nothing seemed impossible. I managed various purchasing and product development projects on site.
I was one of the first to produce bicycles for the Swiss market with a high understanding of quality. Bicycles quickly became not only my passion, but also an important business area. More than ten years ago, I specialized entirely in electromobility and have witnessed all the developments with my company. This invaluable wealth of experience is also part of SNOOQ Bikes and its employees.
Karin Vogelsanger
CEO Diavelo Schweiz AG

Unser Team

Karin Vogelsanger
CEO

Julia Sauerbeck
Head of Administration and Purchasing

Jasper Usinger
Product Manager

Mariana Monstein
Marketing & Social Media

Jasmin Oswald
Kundenservice

Mechaniker 1

Mechaniker 2
Our Statement
Swissness on two wheels - How Diavelo AG brings Swiss values to e-bikes
Swissness is more than just a label of origin. It is a promise - for quality, reliability and responsibility. At Diavelo AG, we live these values every day - and bring them directly to the road. Our goal: to build e-bikes and cargo bikes that are not just Swiss on paper, but Swiss in every screw. For us, Swiss Made not only stands for origin, but for an attitude.
On-site production - control instead of containers
While many manufacturers rely on Asian production, we deliberately take a different approach: our bikes are produced in Switzerland - in Rapperswil to be precise, as part of a collaboration with WTL. Motivated, qualified employees assemble our models there - under clearly defined quality specifications that we have developed ourselves.
This close process control is central to us: We have defined our own multi-stage manufacturing process, which allows us to track, check and, if necessary, optimize every step. This means that quality is not left to chance, but is ensured consistently and directly on site.
More Swissness is hardly possible: locally produced, socially responsible and with the utmost care. At the same time, our collaboration with the WTL also enables us to make a contribution to society by giving people real prospects for professional integration.
And all this - without the product ending up being more expensive than one manufactured in a low-wage country. This is perhaps our greatest entrepreneurial challenge - and our greatest pride.
European framework, installed in Switzerland
Our frames come in individual parts from Germany and are assembled by hand in Rapperswil. While many of our competitors rely on pre-welded frames from the Far East, the short transportation route and local assembly allow us to ensure seamless quality control and maximum flexibility in the production process. This means that we remain in control at all times - in the true spirit of Swissness.
Swiss Engineering - well thought-out, functional, suitable for everyday use
Our products are not only “Swiss Made”, they are also characterized by genuine Swiss engineering. We develop practical solutions that are tailored to everyday life in Switzerland - from the school run in the snow to the steep neighborhood street with weekly shopping on board. For us, Swiss engineering means: technically sophisticated, functional in every detail and uncompromisingly designed for durability.
Responsibility and the future
For us, Swissness also means taking responsibility. For sustainable mobility. For fair working conditions. And for products that will not only last today, but also tomorrow.
We are proud to move a piece of Switzerland with Diavelo AG - day after day, step after step.

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